Wednesday, April 25, 2007

AAPL Conference Call Summary

AAPL Conference Call Summary

Saw 21.5 mln people visited their stores in Q or 10k customers per store per week. Over half of mac buyers are still first time mac buyers(have mentioned this before). Plan to use customer word-of-mouth as their best advertising technique so they will provide additional services to iPhone users at no charge as they become available. Planning to use subscription accounting over a 24 month period with regards to iPhone revenues. Say it shouldnt affect the underlying business. Saying they've gotten very good reviews on the Apple TV and started shipping in the third week in March. Explaining decline in gross margin guidance "guiding gross margin down sequentially, largely as a result of the commodity pricing beginning to trend up. But it's the beginning of education buying season, we'll see higher purchases this quarter, typically lower price points, and a couple weeks ago, we completely repriced our display line and that had an impact as well." AT&T has a million people who have said they are interested in the iPhone. AAPL won't comment on how many iPhones will be available at the launch date, or how the ramp will be. Saying the upgrade to Leopard is simple and straightforward, arent sure if customers will delay or not. Saying they are applying same expertise that allowed them to produce 21 mln iPods in first quarter of production to the iPhone. Saying retail store personnel are putting a lot of energy and planning into iPhone launch. (Note: This is different from how AAPL has operated in the past with a lot more secrecy surrounding products that havent come out yet). Plan to release iPhone in Europe in Q407 and Asia in 2008. Stock is trading at $101.50
Conference call summary courtesy of Briefing.com

1 comment:

Unknown said...

COMMON SENSE tells me Steve Jobs has an unrevealed trick up his sleeves that won't be revealed until the the WDC. The accelerometer technology used in the iphone I believe has a dual purpose. My guess is that if I can think of this, then all those brains at Apple should have figured this out during development.....Long time ago.... If you think about how the Wii operates you will figure it out. If you were using the browser on the iphone reading a news article fo example, like most PDA's the screen is so small you constantly have to move left or right to read. Good thing about the iphone you can use your fingers on the touch screen to slide left or right. This is already a leap up above PDA's. But I believe there is more... the iphone will give you an option to use the accelerometer technology for this. Imagine while sitting on a chair you are holding the iphone about 12 inches from your eyes in front of you. Now if you decide you'd like to move the screen towards the right, your hand would hint to the right and the rest of the news article would appear instantly. Up, down, left , right. Even easier than two sliding fingers. And last thing is... why just use this great technology for simply knowing if the screen should be up right or in widescreen???? I'm guessing the Apple minds are creative enough to exploit the "accelerometer". DON'T YOU?
And yes, I do own apple shares and options.

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